Discovering Zagreb's cultural heritage through a mobile application

Melnjak, Jelena (2015) Discovering Zagreb's cultural heritage through a mobile application. Diploma thesis, Faculty of Science > Department of Geography.

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Abstract

Cultural tourism is one of the selective forms of tourism, which has been intensively developed in recent years and whose purpose, among other things, is the discovery of monuments, sites, traditions and history. Tourism and culture are interwined, and by designing cultural tourism product we can enrich the basic product, the image of the destination and increase the attractiveness of the destination itself. Zagreb has been developing as a rich cultural center and its cultural heritage, monuments and historic stories today attract many tourists from around the world. With the development of internet and New technologies, new mobile applications, related to all areas of human interest including in the field of cultural tourism, are emerging on the market. In this Master Thesis a new mobile application will be presented, whose major advantages are the communication between visitors and application and the manner of presentation of the content. Also a detailed business plan is presented which includes market analysis,business strategy, distribution, positioning and marketing of MyZGway application.

Item Type: Thesis (Diploma thesis)
Keywords: City of Zagreb, cultural tourism, cultural heritage, mobile application, business plan
Supervisor: Zupanc, Ivan
Date: 2015
Number of Pages: 62
Subjects: NATURAL SCIENCES > Geography
Divisions: Faculty of Science > Department of Geography
Depositing User: Inja Cahun
Date Deposited: 08 Apr 2015 10:40
Last Modified: 07 Jun 2016 12:36
URI: http://digre.pmf.unizg.hr/id/eprint/3776

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