The application of GIS in geomarketing: determination of the potential location of multiplex cinema in the City of Zagreb

Fusić, Ivan (2016) The application of GIS in geomarketing: determination of the potential location of multiplex cinema in the City of Zagreb. Diploma thesis, Faculty of Science > Department of Geography.

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Abstract

This thesis presents an example how GIS can be applicated in geomarketing; it is based on market research to determin the best new location for multiplex cinema in the City of Zagreb. In order to recognize if there is a need for a new multiplex cinema, the survey has been conducted. The demographic analysis was made for selected areas to identify city districts which have a targeted group of population: young and highly educated population. The analysis of market competition was made to determine their catchment area, strenghts and weaknesses. The spatial analysis was made to determine locations that have great traffic accessability. The results of the survey and spatial analysis of potential multiplex cinema location were presented on thematic maps.

Item Type: Thesis (Diploma thesis)
Keywords: GIS, market research, geomarketing, potential location, multiplex cinema
Supervisor: Spevec, Dubravka
Date: 2016
Number of Pages: 44
Subjects: NATURAL SCIENCES > Geography
Divisions: Faculty of Science > Department of Geography
Depositing User: dipl. bib. Ljljana Bajs
Date Deposited: 27 Jun 2016 11:21
Last Modified: 27 Jun 2016 11:21
URI: http://digre.pmf.unizg.hr/id/eprint/4922

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